Bally’s Atlantic City Resort

“FreshAir pays for itself” in a large casino hotel by enabling management to charge cleaning fees and reduce complaints and costs.

Property Type:
Casino Hotel
Location:
Atlantic City, NJ
Size:
135 Rooms

Challenges

  • When guests complained about unauthorized smoking after check-in, the hotel would
    have to switch them to different rooms and take the affected room(s) out of service for
    costly and labor intensive cleaning.
  • The casino hotel required physical proof of smoking to charge the cleaning fee.
  • Hotel staff were not finding proof of smoking until after guests checked out, losing the
    opportunity to charge the cleaning fee(s).

Solution

  • FreshAir Smoking Detection System immediately detects tobacco and marijuana
    smoking and sends Smoking Alerts to hotel management with pinpoint accuracy,
    allowing for a quick response.
  • FreshAir Smoking Alerts are stand-alone scientific proof of smoking, and no additional
    or physical evidence is necessary.
  • FreshAir Smoking Alerts are time-stamped and location specific, allowing the hotel to
    charge the cleaning fees while the guests are still on property.

Results

  • Bally’s generates significant cleaning fee revenue from FreshAir Smoking Alerts.
  • Bally’s now has the evidence needed to effectively charge their cleaning fees and win
    potential chargebacks.
  • Bally’s rapid response to unauthorized smoking enables timely cleaning fee charges while
    the guests are still on property and before more damage is done from continued smoking.
  • With reduced guest complaints and extra cleaning costs and labor, Bally’s is also saving
    money and adding to the overall return on investment.

“This has been a revenue generator for our hotel, the smoking violations have added thousands to our monthly bottom line.”

Trinity Updegrove, Director of Hotel Operations

Learn more: Bally’s Case Study PDF