FreshAir Sensor, the industry leader in tobacco and marijuana smoking detection technology for hotels and apartments, is pleased to announce the appointment of William Darrah as Chief Commercial Officer (CCO). With nearly two decades of commercial leadership experience in Hospitality, Mr. Darrah brings a market-centric mindset and deep industry knowledge to FreshAir. His top priority is to help hoteliers worldwide leverage the unique capabilities of FreshAir’s Smoking Sensors to address the costly and detrimental impact of in-room smoking on their assets and guests.
Mr. Darrah, a visionary leader in hotel revenue management and sales, has helped reshape the industry over two decades. Notably, at the Hotel du Pont, he optimized the tech stack, achieving record profits. Then recruited by TravelClick, he excelled in selling the iHotelier CRS solution across North America. Spearheading casino and gaming initiatives, he fostered partnerships with key players such as the Cosmopolitan Las Vegas, MGM Resorts, and Wynn Las Vegas. Advancing to lead a multi-million dollar investment in iHotelier CRS, he introduced transformative features, securing partnerships with Coast Hotels, Ocean Properties, and Oakwood Corporate Housing. This strategic move positioned TravelClick for its successful sale to Amadeus in 2018.
As TravelClick merged with Amadeus Hospitality (Newmarket and TravelClick), Mr. Darrah assumed the role of leading TravelClick North America. He built the sales engine, hiring exceptional talent playing a pivotal role in the success of Amadeus Hospitality for four years. His strategic vision and leadership were instrumental in the company’s evolution.
“We are super excited to welcome Will to FreshAir Sensor. His extensive knowledge and industry experience will accelerate our progress to help hotel, casino, and public housing properties leverage our unique sensor technology to mitigate the financial and operational effects of smoking,” said Trip Davis, CEO of FreshAir Sensor.
“As we grow and innovate, Will’s strategic insights and industry relationships will be vital in expanding our market reach,” said Jack O’Toole, Founder and President of FreshAir Sensor.
In his role as Chief Commercial Officer, Mr. Darrah will oversee the Sales, Marketing, and Client Experience teams. His goals are to drive growth for FreshAir Smoking Sensors, foster strong client relationships, and execute memorable marketing strategies that define a clear value proposition for FreshAir’s 24×7 in-room molecular monitoring.
“I am excited to join FreshAir Sensor, a company that is bringing unique and effective solutions to the challenges of smoking which continue to negatively impact owners, operators, and guests,” said Mr. Darrah. “I look forward to working with the talented team at FreshAir Sensor to help properties of all types mitigate these challenges with scientific proof of smoking events, immediate return on investment, and sensor monitoring data to certify rooms and properties as smoke-free.”
About FreshAir Sensor:
FreshAir Sensor is the industry leader in smoking sensor technology for hotels and apartments. The company develops and sells its own patented Smoking Sensors – not generic, off-the-shelf chemical detectors – which detect specific molecular components of burned tobacco and marijuana. FreshAir Sensor was named Supplier of the Year by the Nevada Hotel & Lodging Association and one of the Best Companies to Work For. More information about FreshAir’s patented, proprietary Smoking Sensors:
- The only sensors that scientifically prove tobacco and marijuana smoking on a molecular level.
- Immediate results improve financials and operations with increased cleaning fee revenue, fewer customer complaints, lower cleaning costs, and better guest reviews.
- Proven in the real world with installations in thousands of properties across the chain scale, 24×7 monitoring and reporting in tens of millions of room nights, 11 US patents, and court-case validation.
- American made and dedicated support for each property.
- Plug and play installation with simple and secure WiFi setup, interfaces ready for PMS and Service Optimization platforms, and no required software or system integration.
